Reaching Latino Audiences—Media Outreach and Digital Engagement

September 11, 2013

In this webinar participants learned best approaches to engage with Hispanics and which communication tools to develop within traditional and non-traditional media. The presentation included best practices from campaign partners and lessons on how to reach Latinos from various assimilation levels of the Spanish-dominant, bilingual and English-dominant populations. Basic public relation principles versus the latest trends in social media were explored with case study presentations from the field.  Watch the webinar recording.