2017 Red Ribbon Week Campus Video PSA Contest

October 18, 2017

As part of the Drug Enforcement Administration’s (DEA) Red Ribbon Week campaign, the DEA and the Substance Abuse and Mental Health Services Administration (SAMHSA) are co-sponsoring a Campus Video PSA Contest for colleges and universities to promote the importance of preventing alcohol abuse and the non-medical use of prescription stimulants among college students. Eligible entrants create and submit a 30- to 60-second video PSA showcasing the underlying message behind Red Ribbon Week— a commitment to a healthy, drug-free lifestyle, especially among college students.

After drug traffickers murdered DEA Special Agent Enrique “Kiki” Camarena in 1985, Red Ribbon Week has since become an annual event demonstrating intolerance for drugs in our nation’s schools, workplaces, and communities. Each year from October 23–31, people across the United States show their commitment to a healthy, drug-free lifestyle by wearing or displaying the Red Ribbon.

This year, college students can win $1,000 to put towards prevention efforts on their campus by submitting a drug-free PSA.

To be eligible for judging:

• The PSA must be between 30–60 seconds. PSAs that exceed 60 seconds will be disqualified.
• The PSA must focus on the underlying message behind Red Ribbon Week and the commitment to a healthy, drug-free lifestyle.
• The PSA must focus on preventing alcohol abuse and the non-medical use of prescription stimulants among college students.
• The PSA must resonate with its intended audience (i.e., college students) and inspire others to take action to prevent alcohol abuse and the non-medical use of prescription stimulants among college students.
• The Submission must be uploaded to the entrant’s own YouTube, Vimeo, or Daily Motion account and a link to the video provided as part of the entry.
• The Submission cannot have been submitted previously in a promotion of any kind or exhibited or displayed publicly through any means.
• Entrants must obtain all applicable consents, approvals, or licenses to submit their entry.

All submissions must be received by November 10, 2017.

Learn more at campusdrugprevention.gov.