When MTV Entertainment Group wants to create original content surrounding marginalized communities, its creation is a hands-off approach.
Instead, it relies on the members of those communities to take the lead and share authentic stories. That was the case for the documentary short “Good Voice Woman,” which is now the lead spot for MTV’s Native American Heritage Month campaign.
The short, directed by Emmy Award-winning filmmaker Kyle Bell, focuses on a young woman named Lakota Beatty who shares how she’s been handling grief in the four and a half years since her sister died by suicide. For Beatty, thinking about her sister’s death sometimes feels like the moment she found out about it, but being an athlete and embracing her roots has helped her wade through the darkness.
“Being Native and knowing that the generations before me have overcome so much,” Beatty says in the film. “Our culture and our ceremonies and our dances … that has been one of the most grounding things for me that has helped me come out on the other side of this.”
Read more at AdWeek.com.
Leave a Reply
You must be logged in to post a comment.