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NNED – National Network to Eliminate Disparities in Behavioral Health

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Mental Illness Awareness Week Resource Toolkit

October 3, 2017

In 2017, MIAW takes place Oct. 1-7. NAMI will promote the theme of “Into Mental Health: Inspired, Informed, Involved” during #MIAW. The campaign will focus on the power of starting inspiring conversations, getting informed to know the right thing to say and encouraging people to proudly proclaim that they are #IntoMentalHealth!

You can play a significant role in growing the movement. Here are some resources to help make MIAW successful.

Let the community know what you’re doing by putting out a press release. A press release can let other people know about the events you’re holding and get people interested in attending. It might even result in a local media outlet covering what you have going on. Download a sample press release.

Browse through logos, print graphics, social media images and more to help raise awareness. Get #IntoMentalHealth graphics.

Encourage public officials and community partners to support the cause by proclaiming the first full week of October as Mental Illness Awareness Week in their communities, or submit an item about MIAW to your local media.

  • Download the sample proclamation.
  • Download the sample article.
  • Download the sample letter to the editor.

Learn more at NAMI.org

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The NNED has been a multi-agency funded effort with primary funding by the Substance Abuse and Mental Health Services Administration (SAMHSA). It is managed by SAMHSA and the Achieving Behavioral Health Excellence (ABHE) Initiative.
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