NNED - National Network to Eliminate Disparities in Behavioral Health

Data Storytelling: How CBOs Can Share Their Impact

February 5, 2024

The strength of community-based organizations (CBOs) is knowing and engaging with their own stories and that of their communities to make a difference. Building on previous Elevate CBOs webinars, this four-part series, led by Carlos Morales of Viva Technology will focus on providing the context and tools necessary for behavioral health organizations to convey their impact and move their work to the next level through data storytelling. Though registrants can choose which sessions to attend, we highly recommend you attend all sessions. Registration for the limited-capacity Post-Workshop Q&A Hour will be released after each session.

Through this Elevate CBOs workshop series, attendees will:

  • Understand the importance of data storytelling for behavioral health equity work 
  • Identify data, stories, and visuals that are optimal for conveying their organizations’ work and impact 
  • Learn how to make data, narratives, and visuals that are interesting and palatable to their audiences 
  • Gain the tools necessary to market themselves to funders, community members, and other partners  

Session 1

Data Storytelling 101: Laying the Groundwork for CBO Impact
Thursday, February 22, 2024
2-3:30 pm ET

Post-Workshop Q&A Hour
Thursday, February 29, 2024
2-3pm ET

Session 2

From Numbers to Visuals: Unleashing the Power of Data to Create Narratives for CBO Impact
Thursday, March 21, 2024
2-3:30 pm ET

Post-Workshop Q&A Hour
Thursday, March 28, 2024
2-3pm ET

Session 3

Beyond the Numbers and Visuals: Building Your CBO Data-Driven Digital Marketing Strategy
Thursday, April 25, 2024
2-3:30 pm ET

Post-Workshop Q&A Hour
Thursday, May 2, 2024
2-3 pm ET

Session 4

From Impact to Investment: Leveraging Your CBO’s Story for Funding, Impact, & Internal Growth
Thursday, May 23, 2024
2-3:30 pm ET

Post-Workshop Q&A Hour
Thursday, May 30, 2024
2-3 pm ET

This series is a continuation of the Elevate CBOs Webinar Series, an overarching policy-driven initiative from SAMHSA’s Office of Behavioral Health Equity (OBHE) that began in 2021.

Register Now!

The event will also be shared on Facebook Live at fb.com/nned.net and closed captioning will be available through Zoom.

Speaker

Carlos Morales

Digital Marketing Strategist and Social Media Trainer
Viva Technology, LLC

With over 11 years of experience as a Digital Marketing Strategist and Social Media Trainer, Carlos Morales helps small and midsize businesses and nonprofit organizations grow their online presence and reach their target audience by applying effective and proven internet marketing concepts and tools. Carlos works at Viva Technology, a technology consulting company that offers web development, social media, and internet marketing services for various industries and sectors. As part of his role, Carlos supports clients in implementing and optimizing search engine optimization (SEO), website design, social media, email and text message autoresponders, and lead generation services. These services enable clients to increase their web visibility, traffic, conversion rates, lead generation, sales, and profits. He also provides training and coaching on how to use digital marketing platforms and strategies to achieve organizations’ goals.

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