News & Announcements
Recording Available: Reaching Latino Audiences—Media Outreach and Digital Engagement
Posted: September 11, 2013
In this webinar participants learnt best approaches to engage with Hispanics and which communication tools to develop within traditional and non-traditional media. The presentation included best practices from campaign partners and lessons on how to reach Latinos from various assimilation levels of the Spanish-dominant, bilingual and English-dominant populations. Basic public relation principles versus the latest trends in social media were explored with case study presentations from the field. Download the slide handout (pdf). Watch the webinar recording.