Public Education Campaigns on the Prevention of Underage Drinking
This project works with SAMHSA’s Office of Communications (OC) to develop a series of public education campaigns specifically focused on diverse communities.
Purpose: To develop public education campaigns for American Indian/Alaska Natives, Hispanics, African Americans, and Asian/Native Hawaiian and Pacific Islanders that focus on the prevention of underage drinking.
Population Addressed: Parents, families and key caregivers of 9-15 year olds in diverse communities.
SAMHSA’s recent campaign focused on the theme of “Start Talking Before They Start Drinking,” in an effort to combat underage drinking and to educate parents, youth, and caregivers on the issue of alcohol use. The campaign draws attention to the topic, and provides a phone number to call to get resources developed specifically to accompany the ad. This may be a website, print materials, posters, booklets, etc.
The media campaigns for each ethnic group will include some of the following*:
*The media mix will vary among ethnic groups.
Click here to download the one pager for this Learning Cluster.
View the Media Campaigns