Media Campaign to Mobilize Black Americans Around AIDS (posted 6/25)

Leading U.S. media companies have announced a new coordinated national campaign to mobilize Black Americans in response to AIDS and promote specific calls-to-action to prevent and reduce the further spread of HIV.  Greater Than AIDS – a multi-faceted campaign presented under a common brand that includes targeted public service ads (PSAs) as well as integrated messages in news, entertainment and community content – seeks to strengthen a sense of community among Black Americans in response to HIV/AIDS.  Inspired by a line in a speech by President Obama on World AIDS Day in 2006, the central idea behind the Greater Than AIDS message, which is presented as an “internal dialogue” within the Black community, seeks to inspire hope and promote the possibility of change in the AIDS epidemic facing Black America through the united actions of individuals, families and communities. Greater Than AIDS stresses six specific actions in response to the epidemic: being informed; using condoms; getting tested — and treated, as needed; speaking openly; acting with respect; and getting involved.

The Greater Than AIDS campaign is being developed and distributed by the Black AIDS Media Partnership (BAMP), a coalition of leading media companies. It is being produced in collaboration with Act Against AIDS, a major five-year communications effort by the U.S. Centers for Disease Control and Prevention (CDC) to refocus attention on HIV and AIDS domestically.

For more information view the Kaiser Family Foundation press release by clicking here .

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