Ludacris & Jamie Foxx Target Black Youth in Social Media Push on HIV (posted 3/11)

The Centers for Disease Control has launched a new social media campaign aimed at black youth in order to raise awareness about the alarming rate of new HIV infections every year in the black community. The "i know" campaign aims to draw thousands of young people into a conversation about HIV using Facebook, Twitter, and text messages through the iKnow website. The website features two videos of Jamie Foxx and Ludacris talking about the importance of breaking the silence surrounding HIV/AIDS in the black community. “We’re trying to create a movement,” said Dr. Kevin Fenton, director of CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention. CDC hopes the effort will transform young black Americans from passive consumers of HIV prevention messages into vocal advocates who will spread the word to others. “i know” is part of the five-year, $45 million “Act Against AIDS” initiative announced last year at the White House. CDC’s Robert Bailey II said AAA’s mission is to “refocus attention on the HIV epidemic here at home” after years of addressing it globally. For more information click here.

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